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Privacy Policy

Last updated

Scope of This Policy

This Privacy Policy describes how United Sunrise Center ("we," "us," or "our") collects, uses, retains, and discloses personal information through this website and through the ways families contact us in connection with it: the contact form and tour booking calendar, telephone calls, text messages, email, the chat bubble, and our advertisements on Facebook and Instagram.

Records concerning enrolled children are maintained under your enrollment agreement and New York State childcare regulations and are not governed by this policy.

Information We Collect

Information you provide
Your name, email address, and telephone numbers; your child's name, age, and gender; a desired start date; your preferences for childcare; and any other information you enter in a message field, including through a form within one of our Facebook or Instagram advertisements.
Communications
Text messages, emails, and chat messages exchanged with us, and records of calls to and from our texting number, including their dates and times.
Text message consent records
Whether you consented to receive text messages, when, and through which form, and any STOP or HELP replies you send. We retain these records to document consent and to ensure that we do not send messages after you opt out.
Referral and visit information
When the contact form or tour booking calendar loads, GoHighLevel, the company that operates them, records the page you were viewing, the website or advertisement link that referred you, and an approximate location derived from your IP address. We use this information to determine which advertisements lead to inquiries.
Server logs
Our hosting provider records the IP address, browser type, page requested, and time of each request. These logs are used to operate the website and to investigate misuse.
Cookie preferences
If you set a cookie preference, it is stored in your browser so that the website can apply it. It is not transmitted to our servers.
Usage information, when analytics is enabled
Google Analytics records the pages you visit, the order in which you visit them, your approximate geographic location, and your device and browser type, associated with a random identifier for your browser. Microsoft Clarity records how pages are used, including scrolling, clicks, and taps, and masks all input fields and drop-down menus. We do not provide either service with your name or email address, and neither is loaded while analytics is disabled. Section 7 provides links describing how Google and Microsoft use the information they collect.

We do not collect precise geolocation, biometric data, or payment card information through this website. This website does not offer user accounts and does not store passwords.

The contact form and tour booking calendar request the information needed to respond to you. Required fields are marked on each form.

Sources of Information

We obtain personal information from you or from your browser, through:

  • The contact form and the tour booking calendar.
  • Forms within our Facebook and Instagram advertisements. Meta provides that information to us, and Meta's privacy policy also applies to it.
  • Telephone calls, text messages, emails, and the chat bubble.
  • Information your browser transmits automatically when it requests a page from our hosting provider.
  • The analytics services and the forms, as described in section 2.

We do not purchase contact lists, obtain information about you from data brokers or business directories, or combine the information you provide with information purchased from others.

Use of Information

We use personal information to:

  • Respond to your inquiries, schedule tours, and send reminders.
  • Follow up regarding enrollment and availability by email and, if you have consented, by text message.
  • Determine which of our advertisements and pages bring families to us.
  • Maintain the security of this website and diagnose technical problems.
  • Comply with our legal and licensing obligations as a childcare provider in New York.

We rely on the following bases for these uses:

Your request
When you submit an inquiry or request a tour, including through the contact form, the tour booking calendar, or a form within our advertisements, we use your information to respond and to continue the conversation while you consider enrollment.
Your consent
Text messages, to which you consent through the checkbox on our forms or by texting us first, and which end when you reply STOP. Analytics: outside the European Economic Area, the United Kingdom and Switzerland, analytics is enabled by default and may be disabled at any time through the cookie notice or the Cookie Settings page; within those regions, analytics is enabled only after you allow it. Disabling analytics takes effect on your next page load, after which neither service is loaded and no data is sent to either. Disabling analytics does not delete data collected while it was enabled.
Our operational interests
Operating and securing this website, investigating misuse, measuring our advertising, and keeping records of families who have contacted us so that we can follow up.
Legal obligations
Our child day care license, New York childcare regulations, and tax and employment laws require us to keep certain records, in some cases for specified periods.

You may stop text messages at any time by replying STOP, and emails by notifying us. Opting out of one does not opt you out of the other.

Text Messaging

The contact form and tour booking calendar each include a checkbox for consenting to text messages. If you consent, we may send you text messages about your tour and your inquiry, including confirmations, reminders, replies, and enrollment updates. If you text us first, we may reply by text. If you submit a form within one of our Facebook or Instagram advertisements, we may send you a text message about scheduling a tour.

Text messages are sent from (855) 932-1789. If a call to that number is missed, an automated text message may be sent to the caller so that we can follow up.

  • Message frequency varies with your request. A tour booking generates a confirmation and reminders before the visit.
  • Message and data rates may apply under your mobile plan.
  • Reply STOP to any message to opt out. Reply HELP for assistance, or call +1 (631) 581-0194.
  • Consent to receive text messages is not a condition of touring or enrolling.

We do not share mobile information with third parties or affiliates for marketing or promotional purposes. Text messaging consent and opt-in data are not shared with any third party, except service providers that deliver our messages and assist us in responding to you, which may use it for no other purpose.

Data Retention

Inquiries and tour requests
Retained for as long as they remain useful to us. Families often inquire about an infant place and return a year or two later, so we do not delete inquiries on a fixed schedule. We will delete your inquiry upon request unless a law or our license requires us to retain it.
Inquiries that result in enrollment
Become part of your child's record and are governed by your enrollment agreement from that point, not by this policy.
Records of enrolled children
Retained for the period required by New York State childcare licensing.
Text messages, emails, and chat messages
Retained with the inquiry to which they relate, unless they become part of a child's record.
Opt-out requests
Retained for as long as we hold your mobile number, so that the opt-out remains in effect.
Cookie preferences
Stored in your browser, not on our servers, until you change them, clear your browsing data, or we change the purpose of a cookie category, in which case all visitors are asked again.
Server logs
Retained by our hosting provider under its own retention schedule. We do not export them or use them to profile visitors.
Analytics data
Retained by Google and Microsoft under their own retention schedules. After you disable analytics on the Cookie Settings page, no further data is sent to either service from your next page load.

Disclosure of Information

Our staff
Staff members who need the information to respond to you, generally the director and the admissions contact.
Our marketing agency
The marketing agency that manages our advertising, the chat bubble, and part of our inquiry follow-up has access to our inquiry records for that purpose, on our behalf.
Service providers
GoHighLevel, which maintains our inquiry records and operates our forms, tour booking calendar, email, and text messaging; Vercel, which hosts this website; Google, which provides Tag Manager, Analytics, and the map; Microsoft, which provides Clarity; Cloudflare, which provides the bot protection within our forms; and the mobile carriers that deliver text messages. Each processes information as needed for its function and under its own terms.
Meta
Information you submit through a form within our Facebook or Instagram advertisements, and information the pixel code in our forms may report, as described in section 8.
Google and Microsoft, when analytics is enabled
Google Analytics and Microsoft Clarity receive the usage information described in section 2 and process it under their own terms. Microsoft may also use information collected by Clarity for its own services, including Microsoft Advertising. When analytics is disabled, neither receives data from your next page load. Each company describes its practices at the links below.
Government authorities
When required by law, subpoena, or licensing requirements.

How Google uses information from sites or apps that use our services

Microsoft Privacy Statement

We do not sell personal information or disclose it to other companies for their own marketing. Mobile numbers and text messaging consent are not shared for marketing purposes, as described in section 5.

If United Sunrise Center is transferred to another operator, the records necessary for the continued care of enrolled children will transfer with it. We will notify families before any such transfer.

Advertising

We advertise on Facebook and Instagram through a marketing agency that manages our advertisements. Some advertisements include a form within Facebook or Instagram. Information you submit through such a form, typically your name, email address, telephone number, and responses to the form's questions, is collected by Meta and provided to us. Meta's privacy policy governs Meta's handling of that information.

The contact form and tour booking calendar, which are GoHighLevel widgets, load Meta pixel code within their own frames on the Contact and Schedule a Tour pages only. This code can report to Meta when one of those forms is viewed or submitted, which allows us to measure our advertisements and present them to families likely to be interested. Loading the code provides Meta with your IP address and browser information, which Meta may associate with a Facebook or Instagram account to which you are signed in.

The pixel code is controlled through the forms' own settings, not this website, and cannot be disabled through the Cookie Settings page. To avoid it, contact us by telephone at +1 (631) 581-0194 or by email at info@usc-ny.org instead of using the forms. You may limit the advertisements Meta shows you, and Meta's use of your activity on other websites, through your Facebook or Instagram settings.

The pages of this website do not contain advertising tags, and we do not use Google Analytics or Microsoft Clarity for advertising.

Third-Party Services on This Website

Contact form and tour booking calendar
Both are GoHighLevel widgets served from link.usc-ny.org. Information you enter is transmitted to GoHighLevel and from there to us. When a widget loads, it receives your IP address, sets its own cookies, records referral information (section 2), and loads Cloudflare's bot protection and Meta pixel code (section 8) within its own frame. The widgets appear only on the Contact and Schedule a Tour pages. You may contact us by telephone or email instead.
Chat bubble
The chat bubble opens a chat page hosted at scaledaycares.github.io and operated by the marketing agency that works with us (section 7). Opening it loads that page, a booking widget, and supporting files from leadconnectorhq.com, link.msgsndr.com, cdn.glitch.global, and pub-files-live.illions.com, seven hosts in total when last measured. No content loads from these hosts until you open the chat bubble. Information you enter is transmitted to the agency and from there to us. You may use the contact form, telephone, or email instead.
Map
The map on the Contact page is provided by Google Maps and loads with the page. Google receives your IP address and may set cookies under Google's privacy policy.

The GoHighLevel widgets and the map load with the pages on which they appear. The chat bubble loads no content until you open it. You may contact us without using any of these services by telephone at +1 (631) 581-0194 or by email at info@usc-ny.org.

Children's Privacy

This website is intended for parents and guardians. It is not directed to children, and we do not knowingly collect personal information from anyone under 18 through it.

A parent completing a form provides their child's name, age, and gender. That information is provided by the parent, not collected from the child. The Children's Online Privacy Protection Act governs information collected online from children under 13; this website collects no such information.

New York's Child Data Protection Act, effective June 2025, regulates websites used by or directed to individuals under 18. This website and our advertising are directed to parents. We do not sell personal information, do not use children's information for advertising, and use it only to respond to the parent who provided it and to follow up regarding enrollment.

If you believe a child has submitted information through this website without a parent's involvement, email info@usc-ny.org and we will delete it.

Data Security

This website is served over HTTPS, which encrypts information in transit. Access to inquiries is limited to the staff who respond to them and the marketing agency that assists us with them.

No method of transmission over the internet is completely secure. Do not submit medical information, Social Security numbers, or immigration documents through a web form. Provide them in person or contact us by telephone.

New York's SHIELD Act requires us to protect the private information of New York residents and to notify affected individuals of a breach involving that information. We comply with these requirements.

Your Rights and Choices

New York does not have a general consumer privacy law that grants specific rights over personal data. We nonetheless offer the following to anyone who requests them, regardless of location:

  • Access the personal information we hold about you and obtain a copy.
  • Correct information that is inaccurate or out of date.
  • Delete the information we hold, unless a law or our license requires us to retain it. If retention is required, we will identify the requirement.
  • Receive your information in a commonly used, readable format.
  • Opt out of text messages by replying STOP, and of emails by notifying us. We will not require a reason.
  • Disable analytics, effective from your next page load.
  • Limit the advertisements you see on Facebook and Instagram through your Meta settings.
  • Object to any processing of your information and have the objection reviewed by a staff member.

Cookie Settings

Browser privacy signals, such as Do Not Track or Global Privacy Control, do not by themselves change how this website operates. Use the Cookie Settings page to disable analytics.

To make a request, email info@usc-ny.org. We will respond within 30 days. We may need to verify your identity before acting on a request, to avoid disclosing a child's information to the wrong person.

If you are not satisfied with our response, you may ask that it be reviewed by our director. You may also contact the Office of the New York State Attorney General, which enforces the Child Data Protection Act and accepts consumer complaints.

Users Outside the United States

United Sunrise Center is located in East Islip, New York, and serves families in the surrounding area. This website is not directed to individuals outside the United States, and we do not market or provide childcare services in the European Economic Area or the United Kingdom.

Information submitted from outside the United States is transferred to and processed in the United States under United States law. The rights described in section 12 are available to all users on the same terms.

Changes to This Policy

We will update this policy when our practices change and will revise the date at the top of this page. We will provide notice on this website of any change that materially affects how we handle personal information.

If we change the purpose of an optional cookie category, the cookie notice will request your choice again rather than applying a previous choice.

Contact Information

You may contact us by email at info@usc-ny.org, by telephone at +1 (631) 581-0194, or by mail at 52 Hawthorne Ave, East Islip NY 11730 (opens in Google Maps in a new tab).